For the best results and to ensure the
highest deliver-ability we have provided
the following creative guidelines.
HTML Design Requirements
If you are just providing an image file it MUST be no wider than 650px and a .jpg or .gif file
UNDER 120 kb in file size OTHERWISE:
Whenever possible, minimize use of graphics/images
in the design to avoid these potential issues:
1. The more images/graphics there are, the more time it takes for a recipient to download. Potential customers will be lost if they have to wait for images to download in order to read or act on the message.
2. The higher the ratio of image‐to‐text area in an HTML, the higher the SPAM score. We recommend no more than 1/3 of the design area be images or graphics, and the rest should be formatted text.
3. Many recipients have images/graphics disabled in their email account on emails from unknown senders, so they won’t see any information that is in the images/graphics. If they have formatted text in the HTML, the recipient can at least read the text part of the HTML if images/graphics are disabled. After being able to read the text and discover what the message is, they will be more likely to enable the images/graphics and act on the offer